Pernod Ricard hands brief to AIS

Pernod Ricard hands brief to AISAIS London has cemented its relationship with Pernod Ricard UK by landing a place on the brand’s digital agency roster following a number of project assignments.
The Havas-owned agency has been appointed without a pitch and will create social and content strategies for Pernod Ricard brands including Malibu and Absolut Vodka.
It is understood the work was previously handled by Isobar.
Pernod Ricard UK marketing controller Adam Boita said: “We are very excited about embarking on this new digital partnership with AIS London and believe that their creative thinking and proven experience in social makes them the ideal agency to ensure our brands stand out in the digital space.”
AIS has aready worked on a number of projects for the brand, alongside sister agency Havas Media. Along with Arena, the agencies are part of a 300-strong end-to-end digital solutions team, based in Covent Garden, London, and dubbed the “Havas Village”.
Havas claims the move will unite what it describes as the “magic and maths” of the advertising world designed to offer a seamless, end-to-end service to clients.
Other agencies in the group include mobile specialist Mobext, data analytics firm DBi, social media business Socialyse and user experience and build company Web Narrative, as well as the recent MFG Labs acquisition.

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