Possible lands Shell global account

Shell has handed its global digital account to international agency Possible, following a competitive review culminating in a five-way pitch.
The account will be run out of the Possible’s London office and kicks off with a corporate brand campaign as Shell seeks new ways to reach and engage with customers.
Possible is likely to work closely with Wunderman, which picked up Shell’s CRM account just over a year ago.
Shell global head of brand communications and capability Malena Cutuli said the company hired Possible because it is a “forward looking agency partner that can collaborate with us on new ways to reach our customer audience”.
She added: “[The agency is] uniquely positioned to help us engage in this fast moving, socially connected global world that we live in with offices worldwide and core strength in the digital space.”
Possible’s other clients include Coca-Cola, Procter & Gamble, Microsoft, Nike and Audi. Its chief executive Shane Atchison commented: “Shell is the ideal client, both innovative in their approach to energy and global client reach and scale. They are out to change the world of energy and we are looking forward to partnering with them on what we would like to call more of a movement than a journey.”

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