Rapp is boosting its senior team by creating the role of innovation director, handing the role to Leo Burnett digital and user experience specialist Marcus Kirsch.
Working closely with the executive creative director Jason Andrews, who joined last summer, Kirsch will help the strategy, data, developer and creative teams to further integrate Rapp’s services.
He will also be responsible for running Rapp Labs, the global innovation hub for the Rapp network.
Having graduated in graphic and media design in Hamburg, Kirsch started his marketing career at Kabel New Media as a web developer in 1998. This was followed by a spell at MediaLab before going freelance in November 2000. He then combined freelance roles with a number of art projects, and worked at both The Natural History Museum and the Science Museum on user experience projects.
Kirsh joined Leo Burnett in January 2011 as hypermedia lead, which was a three-pronged role of digital creative consultant, creative technologist and digital strategist. While there he worked on clients including Google, Facebook, Greenpeace, McDonalds, Peroni, and P&G.
Rapp chief creative officer Rik Haslam said: “Marcus is a great hire for us. It’s vital for Rapp to continue to invest in creative innovation and future facing technologists so that we can deliver innovative and game changing work for all our clients. As we further embed data and technology at the very centre of our creative offering, Marcus’ unique skill-set offers us the ability to deliver genuinely compelling experiences for our clients.”
Kirsch added: “The opportunity is to create really innovative and truly integrated work that starts to impact on client’s revenue while building top of the line customer experiences.”
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