Save the Children appoints Purple

Save the Children is boosting the accuracy of its supporter database with a new data cleaning and hygiene strategy, devised by the Purple Agency.
The charity works in 120 countries across the globe to promote children’s rights, and provide relief and support to children in developing countries. It has pledged to is pass on the significant savings it hopes to make through the “deep clean” onto projects around the world.
Earlier this month the charity launched an ad campaign, starring Stephen Hawking, which asks for donations for children displaced by the Syrian conflict.
Devised by Adam & Eve/DDB, Hawking reads words that Syrian children have written to describe their plight. At the end of the spot, Hawking says: “The children of Syria have no voice, that is why I’ve given them mine. What will you give?”
Save the Children head of supporter information Patrick Dunn said: “[By] adopting a more tailored approach to each donor group we’ve been able to gain further improvements. These are now a regular part of our enhanced data hygiene process. All the savings we have made are going directly to where they are needed to frontline projects all over the world.”
Purple Agency data and planning director Andrew Woodger added: “Many organisations get the basics of data management right. The challenge now is to push this further to enable us to wring every available drop of accuracy and usability out of this vital fundraising source. Working closely with Save the Children, we designed a database hygiene model which did just that.”

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