Tesco woos loyal customers with major Clubcard blitz

British supermarkets might not have had the most prosperous Christmas trading period but it is unlikely you will find many loyal Tesco customers complaining following the launch of a huge January sale, with hundreds of deals and special prices for its 19 million Clubcard members.

The blitz continues to mark the retail giant’s 100th anniversary – which first launched in April last year – and sees reductions in store and online on top brands, including Cathedral City, PG Tips, Bird’s Eye and Persil.

As part of the push, Tesco is bringing back Clubcard Prices, with more than 100 exclusive money-saving deals for members once they have signed up on the Tesco website. And with “dry January” on the cards for many customers, Tesco has also launched a raft of offers on booze.

Tesco chief customer officer Alessandra Bellini said: “We know that many people are trying to reduce their spending after Christmas, with our research showing that nearly 40% of the nation are setting stricter budgets in the New Year.

“With this in mind, and as we continue to celebrate over 100 years of great value, we want to help families start the New Year – and new decade – with yet even more exciting deals and special Clubcard prices.”

Earlier today, Morrisons revealed it had suffered a 1.7% sales slump in crucial Christmas period, while the jury is still out over whether Sainsbury’s – which reports its results tomorrow (January 8) – will see an uplift in festive trading.

Tesco’s results are due to be published on Thursday (January 9).

It is not known whether the figures will include details of how many customers have signed up for Clubcard Plus, the new subscription service which gives shoppers all year round discounts, and double data for new and existing Tesco Mobile customers. Tesco insists it could save customers over £400 a year.