The Perfume Shop, which claims to be the UK’s largest independent fragrance retailer, is gearing up for the festive season by appointing a new agency to handle its 2025 Christmas campaign.
Full-service creative and media agency Trouble Maker has scooped the account following a competitive pitch, with a brief to develop a new AV blitz.
The new creative will focus on perfume as the ultimate Christmas gift, with plans to use scent’s powerful ability to evoke memories for a “heartwarming and playful” campaign, with a dash of humour.
The campaign will run across TikTok, Meta, YouTube, Snapchat, display and connected TV from early November, and will aim to build on the success of last year’s Merry Spritzmas platform.
The Perfume Shop customer director Karen Harris said: “Christmas is our most important moment of the year and we wanted a campaign partner who could help us stand out. We’re excited to collaborate on a campaign that will spread festive joy and cement The Perfume Shop as the number one destination for gifting scents to family and friends.”
Trouble Maker chief creative officer Jonathan Fraser added: “The Perfume Shop has such a unique voice in the fragrance category – fun, human and never afraid to show its personality. We’re thrilled to have the opportunity to bring that to life in a campaign that not only champions perfume as the ultimate gift but also taps into the emotional power of scent and memory.”
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