Proximity triumphs as Ikea builds for expansion drive
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…
customer loyalty
Brands are urged to build ‘communities’ to foster loyalty
More than half (58%) of consumers aged 25 to 34 say they would be likely to spend more money on…
Eurostar goes off the rails with loyalty scheme overhaul
High-speed train operator Eurostar has raised a few eyebrows with the relaunch of its loyalty scheme after it warned customers…
Ikea to ditch Lida after seven years on loyalty business
Lida is set to lose its grip on the Ikea loyalty account – which it has held since July 2010…
Ecrebo raids Aimia again to hire chief analytics officer
Retail marketing specialist Ecrebo – which is backed by Air Miles and Nectar chief Sir Keith Mills and counts M&S…
Debenhams eyes turnaround with Beauty Club boost
Debenhams is playing to its strengths by overhauling its Beauty Club Reward Card in an effort to attract more members…
Costa hands global loyalty scheme expansion to Lida
Whitbread owned coffee chain Costa has appointed Lida to overhaul its loyalty scheme, the Costa Coffee Club, as part of…
Customer loyalty: how we can have our cake and eat it
The question “customer loyalty, is it worth it?” seems often a binary choice between spending marketing money on increasing market…