Loyalty schemes can exploit GDPR to remain relevant
The past few months have been a turbulent time for the UK retail sector. Tesco defied the retail gloom by…
customer loyalty
Experian data chief joins EasyJet for DM ‘dream team’
EasyJet has made good on its pledge to be a purely data-driven business by implementing a senior marketing team with…
Sainsbury’s merger with Asda could see Nectar take off
Sainsbury’s £12bn merger with Asda could provide a major boost for the Nectar loyalty scheme and unlock customer insights on…
Aimia troubles continue as global chief exec steps down
Aimia global chief executive David Johnston is to leave the business “by mutual agreement” following a disastrous two years for the…
Avios loyalty club to be axed in UK and merged with BA
The Avios loyalty scheme is set to be axed in the UK this summer, with members being switched to the…
Sainsbury’s plots major overhaul of Nectar programme
Just weeks after buying the Nectar loyalty scheme, Sainsbury’s is already plotting a major overhaul of the programme by trialling…
Millennials showing the love for on-pack promotions
In an age where online shopping seemingly rules the roost, new research suggests that the humble on-pack promotion still plays…
Ecrebo brings in chief to drive new marketing platform
Retail loyalty specialist Ecrebo is planning to further develop its data-driven marketing offering with the appointment of its first chief…
Code revamps online hub for Bentley Collection store
Upmarket car marque Bentley has relaunched its online Bentley Collection store, which offers a range of luxury clothing, accessories, and…
New Virgin Holidays chief Kirby flags up loyalty drive
Virgin Holidays’ new marketing and customer experience director Amber Kirby has pledged to put customer loyalty and digital experience at…