Tesco plans Clubcard boost after months of cutbacks
Tesco is planning a fresh revamp of its Clubcard loyalty scheme, amid reports that it wants to offer greater incentives…
customer loyalty
Virgin Media ‘to lose millions in online outage pay-outs’
Virgin Media could be facing a compensation bill of up to £8m a year from new Ofcom rules which will…
Why consumer advocacy is marketing’s sharpest tool
Brand managers and their bosses have often been accused of obsessing about trivia at the expense of effectiveness. Hardly surprising…
Asda trials first loyalty scheme with George Rewards
Asda has started trials of its first ever loyalty programme, some 70 years after the supermarket chain was founded in…
Shell axes points – and Avios – in loyalty club relaunch
Shell is ditching its Drivers’ Club loyalty scheme for a new programme – dubbed Shell Go+ – which will shun…
Ecrebo appoints chief to spearhead EMEA expansion
Retail loyalty specialist Ecrebo is targeting a major expansion drive in the EMEA region by beefing up its commercial team…
Marriott strikes deal with Man Utd for loyalty relaunch
Marriott International has signed a major sponsorship deal with Manchester United, which will give the 120 million members of its…
Barclays leads £10m funding boost for loyalty app Bink
Barclays has secured a minority stake in loyalty app Bink after leading a £10m investment in the company as part…
Andrew Mann joins M&S as head of insight and loyalty
Marks & Spencer has hired former Asda chief Andrew Mann to head up the retailer’s insight and loyalty strategy, as…
Year Ahead: Can blockchain fix loyalty scheme woes?
The general consensus is that loyalty is broken. Recently we’ve seen Avios close its doors, Waitrose dramatically alter its offering,…