700,000 customers sign up for British Gas Rewards
Centrica is hailing the success of the £100m British Gas Rewards scheme, launched in April last year, claiming that just…
customer loyalty
M&S brings in Starcount to put shine on Sparks strategy
Marks & Spencer is aiming to tap into the expertise which turned Tesco from a pile it high, sell it…
Bentley hires Dialogue to revamp customer magazine
Bentley Motors has appointed Archant Dialogue to overhaul its content marketing strategy and revamp the brand’s international customer publication, Bentley…
Sainsbury’s bags a bargain with ‘cut-price’ Nectar deal
Aimia has offloaded the UK Nectar loyalty scheme to Sainsbury’s in a £60m “cut-price” deal just over a decade after…
EasyJet overhaul sparks hunt for first chief data officer
EasyJet is aiming to bolster its use of data by bringing in a new chief data officer to lead its…
Now Tesco culls 57 partners from Clubcard rewards
Tesco is facing further customer ire after the supermarket revealed it is cutting 57 partners from its Clubcard scheme within…
Customer backlash forces Tesco to delay Clubcard cuts
Tesco has been forced to put back its Clubcard rewards overhaul following a customer revolt, triggered by criticism that the…
Customers take swipe at Tesco over new Clubcard cuts
Tesco is facing a customer backlash over yet another overhaul of its Clubcard loyalty scheme, which has seen the value…
DunnHumby launches reality TV show for retail industry
DunnHumby is joining the likes of The Only Way is Essex, Made in Chelsea and I’m A Celebrity Get Me…
Proximity triumphs as Ikea builds for expansion drive
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…