Now Tesco culls 57 partners from Clubcard rewards
Tesco is facing further customer ire after the supermarket revealed it is cutting 57 partners from its Clubcard scheme within…
customer loyalty
Customer backlash forces Tesco to delay Clubcard cuts
Tesco has been forced to put back its Clubcard rewards overhaul following a customer revolt, triggered by criticism that the…
Customers take swipe at Tesco over new Clubcard cuts
Tesco is facing a customer backlash over yet another overhaul of its Clubcard loyalty scheme, which has seen the value…
DunnHumby launches reality TV show for retail industry
DunnHumby is joining the likes of The Only Way is Essex, Made in Chelsea and I’m A Celebrity Get Me…
Proximity triumphs as Ikea builds for expansion drive
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…
Brands are urged to build ‘communities’ to foster loyalty
More than half (58%) of consumers aged 25 to 34 say they would be likely to spend more money on…
Eurostar goes off the rails with loyalty scheme overhaul
High-speed train operator Eurostar has raised a few eyebrows with the relaunch of its loyalty scheme after it warned customers…
Ikea to ditch Lida after seven years on loyalty business
Lida is set to lose its grip on the Ikea loyalty account – which it has held since July 2010…
Ecrebo raids Aimia again to hire chief analytics officer
Retail marketing specialist Ecrebo – which is backed by Air Miles and Nectar chief Sir Keith Mills and counts M&S…
Debenhams eyes turnaround with Beauty Club boost
Debenhams is playing to its strengths by overhauling its Beauty Club Reward Card in an effort to attract more members…