iProspect secures bigger briefs from Freemans Grattan
Freemans Grattan Holdings – the company behind home shopping brands Freemans, Kaleidoscope, Curvissa and Grattans – has handed iProspect UK…
media
Online shopping giant pools media brief into iProspect
European online shopping giant Zalando has consolidated its global media account into Dentsu-owned iProspect, following a competitive pitch. The company says…
Tesco expands instore digital network for advertisers
Tesco is planning to set up hundreds of extra instore digital screens as part of its “connected store” customer engagement…
Royal Mail appoints the7stars to handle media business
Royal Mail has handed its UK media planning and buying business to independent agency the7Stars following a competitive pitch handled…
Merkle appoints Essence chief to top media agency role
Dentsu-owned data-driven customer experience agency Merkle has appointed Essence head of business development Michael Butler as head of agency sales…
EssenceMediacom beats Zenith to retain Tesco media
EssenceMediacom has won its bid to keep hold of the Tesco media planning and buying business – covering the UK…
The Specialist Works nets Lily’s Kitchen pet food blitz
Independent media agency The Specialist Works has been appointed by pet food brand Lily’s Kitchen to lead an OOH campaign…
The Specialist Works lands Neilson insurance TV brief
Neilson Financial Services, the direct-to-consumer life insurance company, has appointed The Specialist Works to handle all of the company’s DRTV…
Brands turn to advanced TV but scepticism remains
Marketing budgets might be facing the biggest squeeze since Covid but over half (53%) of all professionals are aiming to maintain…
Publishers and advertisers sue Google for lost revenue
Media owners and advertisers are joining forces to launch legal action against Google in both the UK and the Netherlands…