Merkle appoints Essence chief to top media agency role
Dentsu-owned data-driven customer experience agency Merkle has appointed Essence head of business development Michael Butler as head of agency sales…
media
EssenceMediacom beats Zenith to retain Tesco media
EssenceMediacom has won its bid to keep hold of the Tesco media planning and buying business – covering the UK…
The Specialist Works nets Lily’s Kitchen pet food blitz
Independent media agency The Specialist Works has been appointed by pet food brand Lily’s Kitchen to lead an OOH campaign…
The Specialist Works lands Neilson insurance TV brief
Neilson Financial Services, the direct-to-consumer life insurance company, has appointed The Specialist Works to handle all of the company’s DRTV…
Brands turn to advanced TV but scepticism remains
Marketing budgets might be facing the biggest squeeze since Covid but over half (53%) of all professionals are aiming to maintain…
Publishers and advertisers sue Google for lost revenue
Media owners and advertisers are joining forces to launch legal action against Google in both the UK and the Netherlands…
The7Stars launches Bridge data platform with InfoSum
Independent media agency the7stars has become the latest company to sign up to InfoSum’s “clean room” data scheme by taking…
Studio Retail hands bigger briefs to MediaCom North
Studio Retail, the online shopping company which sells clothing, greeting cards, gifts, and home and garden items, has strengthened its…
British Red Cross awards business to Havas Media UK
British Red Cross is aiming to expand its supporter base and ultimately boost its fundraising efforts with the appointment of…
Medialab jumps further into bed with Emma Sleep
Emma Sleep, the online mattress company which combines German engineering with UK and Ireland manufacturing, and the latest in foam…