Kite Factory nets Swiss herbal brand’s expansion drive
Swiss herbal sweet and tea brand Ricola, which markets soothing drinks and cough drop ranges, is aiming to bolster its…
media
EssenceMediacom nets Sofology digital in DFS bonus
Sofology, the home furnishings brand whose ads are fronted by Helena Bonham Carter, has handed its digital brief to WPP…
Redrow picks Kite Factory for media strategy makeover
UK homebuilding giant Redrow is to revamp its media strategy and bring data-led insight to the fore to tackle the challenges faced…
OMD nets global Beiersdorf digital, data and tech brief
Beiersdorf, the €8.8bn turnover company behind global brands Nivea, Elastoplast, Coppertone and Eucerin, has appointed OMD as its single media…
Center Parcs books in UK media business with iProspect
Center Parcs UK and Ireland, the forest holiday operator whose villages are beloved of the middle classes, has handed its…
Saga hands £30m data-driven media brief to iProspect
Over 50s specialist Saga has handed its media strategy, planning and buying account to iProspect UK, consolidating its £30m media…
Sagacity seals data-powered partnership with Medialab
Data solutions specialist Sagacity has signed a partnership with independent media agency Medialab to deliver joint products, while enhancing existing…
Agencies crave media coverage but aren’t sold on PR
Nearly three-quarters (73%) of agency chiefs consider media coverage to be an effective strategy in building their business profile –…
Wavemaker in ‘talent-first’ newbies recruitment drive
WPP media agency Wavemaker UK is aiming to play a key role in attracting youngsters to the industry with the…
VCCP Media gobbles up Krispy Kreme digital account
Doughnut and coffee house chain Krispy Kreme is aiming to boost its performance marketing with the appointment of VCCP Media…