KitKat reprises half-finished ad in new DOOH activity
Nestlé brand KitKat is resurrecting an award-winning decade-old marketing strategy in a new digital out of home campaign designed to…
outdoor
WARC/AA report reaction: Time to tackle the big issues
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that, despite a few bright spots, the industry is still…
Adspend hits £34.8bn despite tarnished golden quarter
The UK’s ad market defied a major slowdown in the second half of 2022 – including a disastrous golden quarter…
OOH creativity, tech and data ‘supercharge’ brands
Mobile searches conducted in out of home locations are over a third (38%) more likely to lead to a purchase…
Industry faces headwinds but blue skies are coming
The UK advertising and marketing industry has recorded its ninth consecutive quarter of growth yet is now facing up to…
Dogs Trust promotes canine joy in first ad since 2019
The UK’s largest canine welfare charity, Dogs Trust, is aiming to boost support with a new integrated brand campaign designed…
Lovehoney ad ball-gags Prince Harry over ‘TMI’ book
Sex toy specialist Lovehoney has waded into the row over Prince Harry’s Spare memoir with a new outdoor campaign featuring…
Demi Lovato crucifix ad nailed for offending Christians
An outdoor campaign for Demi Lovato’s Holy Fvck album, which featured the singer bound in a bondage-style outfit while lying on…
Gymbox mocks ‘grunt and grind’ rivals with fitness blitz
London-based fitness firm Gymbox is launching a new campaign designed to reinforce its brand position as the “antidote to boring…
Curry reprises Cash for Trash with interactive billboard
Currys has devised an outdoor campaign which features old and broken gadgets which passers-by can grab hold of to relaunch…