OOH creativity, tech and data ‘supercharge’ brands
Mobile searches conducted in out of home locations are over a third (38%) more likely to lead to a purchase…
outdoor
Industry faces headwinds but blue skies are coming
The UK advertising and marketing industry has recorded its ninth consecutive quarter of growth yet is now facing up to…
Dogs Trust promotes canine joy in first ad since 2019
The UK’s largest canine welfare charity, Dogs Trust, is aiming to boost support with a new integrated brand campaign designed…
Lovehoney ad ball-gags Prince Harry over ‘TMI’ book
Sex toy specialist Lovehoney has waded into the row over Prince Harry’s Spare memoir with a new outdoor campaign featuring…
Demi Lovato crucifix ad nailed for offending Christians
An outdoor campaign for Demi Lovato’s Holy Fvck album, which featured the singer bound in a bondage-style outfit while lying on…
Gymbox mocks ‘grunt and grind’ rivals with fitness blitz
London-based fitness firm Gymbox is launching a new campaign designed to reinforce its brand position as the “antidote to boring…
Curry reprises Cash for Trash with interactive billboard
Currys has devised an outdoor campaign which features old and broken gadgets which passers-by can grab hold of to relaunch…
Häagen-Dazs gets personal with Wandsworth takeover
Häagen-Dazs is trialling what it claims is a “hyper-personalised” marketing campaign targeting residents of the London borough of Wandsworth, a…
Cost of living crisis? Bah, we’re not scrimping, say Brits
The cost of living crisis may be vexing the minds of marketers and politicians alike, but while nearly three-fifths (59%)…
Lips, tongues and fingers star in Relate OOH campaign
Leading relationship charity Relate is launching a new out of home campaign tapping into Valentine’s Day to promote great communication…