Posterscope secures data deal to boost OOH insight
Outdoor specialist Posterscope has signed a partnership with consumer insights firm Huq Industries which the companies claim will give advertisers…
outdoor
Posterscope boosts insight with new OOH planning tool
Outdoor media specialist Posterscope is claiming to have boosted audience insight by fusing its proprietary consumer data platform with an…
Bitposter signs three more agencies for OOH platform
Bitposter, the automated platform for trading out of home (OOH) media, has signed up Rakuten Marketing, Equimedia and Greenlight to…
Animal charity makes dog’s dinner out of festive push
The wind-down for the festivities normally means just one thing for animal rights charity Peta; time to wind up media…
Oh pants…Lineker forced to don undies for new ads
Gary Lineker has been forced to put on his underpants for a new marketing campaign after London Underground bosses rejected a…
Exterion boosts creative team in challenge to agencies
Outdoor media specialist Exterion Media has hired its first creative solutions director, with Richard Simkins – head of innovation at…
Alien Covenant horror ad gets shot down by watchdog
Twentieth Century Fox has been slammed by the ad watchdog for a grizzly digital outdoor campaign promoting the film Alien:…
Vauxhall taps into traffic jams for Insignia launch push
Traffic jams might be the bane of the modern day motorist but for Vauxhall they could prove anything but with…