Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…
outdoor
Guinness heads outdoor to home in on Six Nations fans
Guinness is exploiting its sponsorship of the Six Nations by encouraging rugby fans to neck more pints of the black…
BrewDog ordered to clean up its act after ‘motherfu’ ad
BrewDog has been forced to rip up a poster campaign for its alcohol-free beer Punk AF – which carried the…
Hopping mad: Consumers in a froth over BrewDog ads
The ad watchdog has confirmed it is investigating a BrewDog outdoor campaign, which carries the strapline “Sober as a motherfu”,…
Vaping ad goes up in a puff of smoke over Mo Farah row
A bus-side ad campaign for Diamond Mist e-liquids, featuring a Sir Mo Farah lookalike along with a version of his…
Veterinary practice puts balls on the line in ad offensive
Brand owners might be fretting over what they can include in their UK ads after the regulator deemed two seemingly innocuous commercials “harmful”…
Avis strikes deal to tap into $750bn vehicle data market
Avis Budget Group is eyeing up a major slice of the potential $750bn (£618bn) market for vehicle tracking data by…
There she blows: GroupM axes direct mail forecasts
Anyone looking to the GroupM “This Year, Next Year” media spend forecasts for clues as to whether the direct mail…
Posterscope secures data deal to boost OOH insight
Outdoor specialist Posterscope has signed a partnership with consumer insights firm Huq Industries which the companies claim will give advertisers…
Posterscope boosts insight with new OOH planning tool
Outdoor media specialist Posterscope is claiming to have boosted audience insight by fusing its proprietary consumer data platform with an…