Women now just as likely to answer DIY SOS than men
Home improvement brands are being urged to ditch the alpha-male advertising stereotypes on the back of a new study which…
retail marketing
Historic England tries to revive high st with TMW blitz
Historic England has launched a major campaign to celebrate the rich and diverse history of Britain’s high streets, that aims…
AA chief Abraham nets top Tesco Bank marketing role
Tesco Bank has recruited AA group director of marketing Tracy Abraham to be its chief customer officer, with a brief to…
Pizza Hut serves up actionable audio ad ‘first’ on Alexa
Pizza Hut is launching what is claimed to be the first “actionable audio ad” on smart speakers for a food…
Asda expands loyalty scheme to combat ‘tough times’
Asda is rolling out its loyalty programme to all stores across the UK and online following a successful trial in…
Retail chiefs invest in instore UX to woo back shoppers
Bricks and mortar retail marketing bosses have come out fighting following the near annihilation of the high street during the…
Tesco joins forces for giant digital display ad network
Tesco and its data division DunnHumby have joined forces with JCDecaux to create what they claim will be the largest…
Grocers must get smarter to fight shopping basket cuts
Every morning the news headlines are enough to make you fold up your paper, switch off your TV or close…
Unilever chief scoops top marketing role at Pandora
Global jewellery brand Pandora has drafted in senior Unilever executive to spearhead its marketing operations following the departure of former…
Co-op brings in MullenLowe to overhaul digital strategy
The Co-operative is overhauling its customer marketing strategy to drive growth across the entire group and has appointed MullenLowe Group…