Curry reprises Cash for Trash with interactive billboard
Currys has devised an outdoor campaign which features old and broken gadgets which passers-by can grab hold of to relaunch…
retail marketing
Online shopping continues to fall despite summer of fun
England’s victory in the Women’s Euros and the summer heatwave might be bringing joy around the country but for online…
Retail marketers see value of first party data rocket
Retail marketers claim their first party data has soared in value, and anticipate campaigns based on their transactional insights will…
Asos boosts data academy to develop XXXL insights
Online fashion retailer Asos is aiming to further develop super-sized data skills across its business with the expansion of its…
MetroBank chief nets top marketing job at Very Group
Online shopping giant The Very Group has recruited MetroBank director of brands and marketing Jessica Myers to lead its 200-strong…
TMW nets brief to breathe new life into the high street
TMW Unlimited has been appointed by heritage body Historic England, following a competitive pitch, with a brief to deliver an…
ICO forced to slash fine for DSG after losing appeal
The Information Commissioner’s Office has suffered a significant defeat in the UK courts after being forced to slash its fine…
JD Sports faces ICO red card over potential PECR breach
JD Sports is under investigation by the Information Commissioner’s Office over a potential PECR infringement, after being monitored by the…
H&M ramps up data strategy for CX and supplier boost
Swedish multinational fashion retailer H&M Group is turning to Google Cloud’s data analytics, data science and AI capabilities to enhance…
Healthy eating off the menu as Brits tighten their belts
The cost of living crisis has already seen Brits cut back on everything from treats and eating out to clothing…