Asda picks Eagle Eye – and Tesco skills – for loyalty trial
Asda has turned to the company backed and run by former Tesco chiefs Sir Terry Leahy and Tim Mason to…
retail marketing
Online retailers turn to AI to fight Amazon dominance
Amazon’s vice-like grip on the ecommerce market and global logistics are pushing online retailers to embrace artificial intelligence tools in…
KFC owner Yum! launches data skills academy in the UK
KFC, Pizza Hut and Taco Bell owner Yum! Brands is launching an in-house data academy in the UK as part…
Asda data insight platform targets shoppers and brands
Asda is implementing a new data insight platform to enable the UK supermarket giant and its FMCG suppliers to boost data-driven…
Personalisation battered by unactionable customer data
Four-fifths of retail marketers consider personalisation key to driving both increased revenue and better customer experiences, although a quarter are…
UK supermarkets ‘losing millions from online shopping’
UK supermarkets might have emerged as the big winners from the Covid-induced online shopping stampede but it seems the higher…
Currys unveils first UK loyalty club in brand relaunch
Currys has launched its first ever UK loyalty scheme, offering customers access to discounts and benefits, in a move that…
Pets at Home installs in-store video tech CX platform
Pets at Home is aiming to give customers the in-store experience from the comfort of their own homes by installing…
Burberry appoints first head of digital and analytics
Burberry, the luxury British fashion brand whose fans range from the Chelsea set to chavs, is aiming to drive its…
Sainsbury’s pools data-driven ad account into Ogilvy
Sainsbury’s has consolidated its digital and data-driven marketing business into Ogilvy following a review sparked by its long-term aim to…