Brands face branding revamp as Royal Warrants axed
Hundreds of major brands which have been granted a Royal Warrant from Queen Elizabeth II – including Waitrose, Selfridges, Fortnum…
retail marketing
Boots woos brands for launch of online marketplace
Boots is expanding its digital strategy with the launch of a new online marketplace, which will give third-party brands access…
Boots unveils budget line as 500,000 join loyalty club
Boots has hailed the success of its recent Advantage Card membership recruitment drive to coincide with the launch of a…
Wheels come off at Halfords over PECR email cock-up
It seems the PECR Hall of Shame is at risk of growing faster than inflation with Halfords becoming the latest…
Supermarkets emerge as top companies to work for
Supermarkets have been revealed as the top companies Brits want to work for, with Royal Mail also among the top…
Sainsbury’s pushes ‘inflation fighting’ SmartShop app
Sainsbury’s is launching a new ad campaign to promote the retailer’s SmartShop app, aimed at helping customers maintain financial control,…
Women now just as likely to answer DIY SOS than men
Home improvement brands are being urged to ditch the alpha-male advertising stereotypes on the back of a new study which…
Historic England tries to revive high st with TMW blitz
Historic England has launched a major campaign to celebrate the rich and diverse history of Britain’s high streets, that aims…
AA chief Abraham nets top Tesco Bank marketing role
Tesco Bank has recruited AA group director of marketing Tracy Abraham to be its chief customer officer, with a brief to…
Pizza Hut serves up actionable audio ad ‘first’ on Alexa
Pizza Hut is launching what is claimed to be the first “actionable audio ad” on smart speakers for a food…