Brits already slashing spend but crunch is yet to come
Brands are being warned that consumers are already cutting back on almost every purchase they make, from treats and eating…
retail marketing
Currys omnichannel strategy builds SCV powerhouse
Currys is hailing the implementation of Salesforce’s CRM technology solutions to support its omnichannel transformation, claiming it now has a…
Helly Hansen appoints Iris to spearhead CRM strategy
Iris has scooped its second new business win in a week after being appointed as the lead CRM agency for…
Dreams jumps in with Iris to spring back from Covid
British bed retailer Dreams has appointed Iris to handle its advertising and marketing account – estimated to be worth up…
Asda brings in Salesforce for data-driven retail scheme
Asda has signed a major tech deal with Salesforce as part of plans to build a 360-degree view of its…
Boots urges ‘summer to be ready for Brits’ in new push
Boots is launching summer campaign under the strapline “Summer better be ready” designed to flip the script of conventional sun-kissed…
Face off: Tesco under fire for biometric payment plan
Tesco is facing a major backlash following claims that the supermarket giant is set to introduce biometric payment methods –…
Ikea nukes nuclear family for loyalty club reward keys
Flatpack giant Ikea is beefing up its Ikea Family loyalty club by offering what it calls “personal reward keys”, which…
Make do and mend: Thrifty Brits eye second-hand deals
As the cost of living crisis deepens, with soaring energy bills, fuel and food prices, UK consumers are increasingly turning…
The world is not enough: Amazon in new data scheme
As the world’s largest online shopping company you might think Amazon would have more than enough data on its customers…