Cost of living crisis ‘set to hit nearly every UK business’
The cost of living crisis, which has seen price rises for energy and groceries to council tax and petrol is…
retail marketing
Body Shop online experience is more than skin deep
The Body Shop, the business founded on Anita Roddick’s kitchen table in Brighton in the 1970s before expanding into one…
Ikea urges adults to play to boost wellbeing in new push
Ikea is launching an integrated campaign designed to highlight the positive impact play has on the wellbeing of adults –…
Brands ‘missing a trick’ as shoppers face big squeeze
As the UK inflation rate reaches 7% and the cost of living crisis hits home for shoppers, Brits are becoming…
Boots plots major recruitment blitz to boost loyalty club
Boots is set to unleash its biggest marketing campaign to date for the Advantage Card as part of a wider…
London calling: Pandora staffs up for capital tech hub
Pandora, the jewellery brand which specialises in pricey charm bracelets, is moving its marketing, digital and technology hub from Denmark…
Rapid grocery delivery firms fuel ‘need it now’ culture
Brand owners might be spending hundreds of millions of pounds to foster loyalty but the rise of a new “need it…
Top-notch CX and tech help Kingfisher nail DIY boom
B&Q and Screwfix owner Kingfisher is continuing to build from the Covid-inspired DIY boom and its ecommerce strategy with pre-tax…
‘Horrific events’ force top brands to pull plug on Russia
Major global brands Unilever, Procter & Gamble, McDonald’s, Coca-Cola, PepsiCo, Starbucks, Mothercare and Heineken have joined the growing list of…
Tiers are not enough; shoppers crave emotional loyalty
Brands are treading a fine line in the post-pandemic world, and, with VIP status and rewards no longer cutting it,…