Joe Browns to ramp up online personalisation strategy
Joe Browns, the UK-based online clothing retailer, is planning to boost its personalisation strategy after witnessing a major uplift in…
Retail
B&Q chief joins hiring spree at digital agency Jellyfish
Digital agency Jellyfish has recruited B&Q marketer Steve Warrington as digital strategy director as part of plans to boost its…
John Lewis and HSBC slam ‘ambiguous’ GDPR guidance
John Lewis and HSBC have become the latest brands to call for more clarity from the Information Commissioner’s Office over…
Daily Mail spreads fury as free Marmite offer dries up
The Daily Mail has been censored by the ad watchdog over a bungled promotion with Iceland Foods which promised readers…
John Lewis tops chart for offline and online engagement
John Lewis has been crowned the best UK retail brand at engaging with its customers both offline and online, by…
Jack Wills bigs up new online personalisation strategy
Upmarket fashion brand Jack Wills is hailing the implementation of a new online personalisation strategy for generating double-digit increases in…
Retail marketing over-kill is fuelling mass defections
Retailers are still struggling to master their data-driven marketing, with the vast majority of shoppers hitting the unsubscribe button following…
John Lewis appoints Eagle Eye to digital marketing brief
John Lewis is planning to ramp up its mobile strategy after bringing in Eagle Eye – the real-time digital promotions…
High street stores ‘failing to match online experience’
It seems the days when shoppers were lured into high street outlets by fancy window displays and the promise of…
Sex toy firm faces messy UK legal case over data claims
UK consumers are aiming to batter a Canadian sex toy manufacturer into submission over “a gross invasion of privacy”, which…