Former BA CRM chief to lead Yo! Sushi marketing team
Japanese restaurant chain Yo! Sushi has appointed former British Airways CRM chief Luisa Fernandez to head up its marketing team…
Retail
Adidas on knees after Boston Marathon ‘survival’ gaffe
Adidas has been forced to issue a grovelling apology after sending out what it admitted was an “insensitive” marketing email…
ASA refuses to make a meal out of thin Selfridges model
When is a skinny model not too skinny? It is a question which has vexed the ad watchdog for years…
Tesco faces £560m fine as DunnHumby deals are probed
DunnHumby’s new boss faces an uphill battle as soon as he joins with the supermarket watchdog – which works with the Department…
Shop Direct signs up for ‘always ready’ ad-serving plan
Shop Direct is set to launch real-time, digital out-of-home campaigns with tailored creative executions, optimised by time, location and audience…
DunnHumby lures Google ad chief to succeed CEO Hay
DunnHumby has recruited Google’s vice president of advertising solutions to succeed chief executive Simon Hay, who left the Tesco-owned data…
Pets at Home goes animal crazy with social media stars
Everyone knows that social media would be a poorer place without animal antics but retailer Pets at Home has gone…
Aldi and Lidl hit back as customers knock loyalty efforts
Aldi and Lidl have scotched suggestions that their customers are as promiscuous as a colony of rampant rabbits after a…
Tesco brand advocacy scheme ‘the Orchard’ gets chop
Tesco is pulling the plug on an online customer data scheme, which encouraged up to 20,000 Clubcard members to trial…
MyWaitrose members in a froth as free coffee is axed
Waitrose loyalty scheme members have taken to social media in their droves to roast the retailer after it confirmed they…