Pets at Home overhauls online marketing strategy
Pets at Home is aiming to ramp up online sales by implementing a new digital content production and delivery platform,…
Retail
High streets to be full of tumbleweed when AI rules
With Black Friday and Cyber Monday out of the way for another year, a new study paints a depressing picture…
Retailers struggle to secure true customer devotion
The majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only…
Buster is most engaging ad but M&S is mums’ fave
The mums have spoken, and it is Marks & Spencer’s Christmas ad featuring Mother Christmas has been voted the favourite…
Data-driven approach gives Buster the extra bounce
Buster the boxer may already be an online sensation – with even parodies featuring Donald Trump and Hillary Clinton emerging…
M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…
Sainsbury’s launches push for double Nectar points
Sainsbury’s is aiming to spread a little pre-festive cheer – and even give Nectar owner Aimia a Christmas bonus –…
Pets at Home loyalty club raises £5m for charities
Pets at Home is barking loud about its Very Important Pet loyalty scheme after revealing its has raised £5m worth…
Lida stitches up mailer for Ikea Family email offer
Ikea is launching a direct mail campaign to members of its Ikea Family loyalty scheme, in an effort to get…
Asda hires Mann to develop data-driven approach
Asda’s price-cutting strategy could soon be a thing of the past amid plans to put data at the heart of…