Carling toasts new Nielsen programmatic data deal
Brand owners are being offered the chance to tighten up their targeting through a new partnership between Nielsen, Sainsbury’s and…
Retail
‘We all love a double D’ ad goes tits up for retailer
A Cardiff electrical firm’s attempt to include a Carry On-style innuendo in a radio ad has backfired spectacularly following a…
Pandora probes web search influence on footfall
Upmarket jewellery retailer Pandora – which specialises in those charm bracelets so many seem to crave – has partnered with…
Pets at Home unveils mobile app for VIP loyalty club
Pets at Home has overhauled its ‘Very Important Pets’ (VIP) loyalty club by launching a mobile version of the scheme…
‘Gold Digger’ Ikea grovels after double charge gaffe
Ikea may have refused the advances of Kanye West but it is facing accusations of being a “Gold Digger” itself…
Amazon is top retailer for customer engagement
Amazon may take some flack for being one of the most dominant online businesses in the world but, it would…
Why marketing is just one answer to a fading brand
Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement…
Digital retail marketing to be worth £248bn by 2020
Spend on digital retail marketing is set to increase from $174bn (£120bn) in 2015, to $362.1bn (£248bn) by 2020, according…
Retailers failing badly at omnichannel experience
UK retailers might talk a good game when it comes to offering a truly omnichannel customer shopping experience, but consumers…
Kiddicare slammed for data breach schoolboy error
Parenting retailer Kiddicare has come under fire after admitting that it has been hit by a data breach that exposed…