Building the business case for a single customer view
The single customer view has been dubbed the holy grail of marketing ever since the phrase was first coined in…
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Apple launches global CRM shake-up to boost revenues
Apple may still be the world’s most valuable technology company, but with competitors breathing down its neck it is understood…
Odeon ushers in CRM system to boost engagement
Odeon Cinemas is aiming to bolster its customer engagement strategy by implementing a new marketing platform which will unleash omnichannel…
Marketers abandon quest for a single customer view
One of the biggest phenomena of the 21st century – the single customer view – is proving as elusive as…
Comic Relief hands major data overhaul to Trillium
Comic Relief has committed to improving the quality of its fundraiser data by creating a single view of its supporters,…
Virgin Media cosies up to customers with Salesforce
Virgin Media has implemented a new marketing platform to create a single customer view which can even show its front-line…
Hastings Direct hires SmartFocus
Hastings Direct has appointed SmartFocus to boost communication with its customer base and create a single customer view. The appointment…