Marketers ‘kid themselves’ that they have data cracked
Marketers talk a good game when it comes to their data strategies but it seems most are simply kidding themselves…
technology
Marketers must tackle ‘three Ms’ to succeed in 2022
Brand success in 2022 will require an understanding of mood, monotony, and motivation, with consumers wanting unique, attention-grabbing creativity delivered…
Businesses under fire for gruelling recruitment process
Companies might be crying out for experienced staff to plug the skills gap but they are making it increasingly harder…
Obsessive data collection stifling 360° customer view
The marketing holy grail of building a 360-degree view of your customers is still just a pipedream for most, with…
Wunderman Thompson reveals 100 forecasts for 2022
When it comes to industry predictions for the year ahead, most marketing experts might stretch to half-a-dozen at a pinch…
Baby-faced boozers beware, facial age tech is after you
Five of the UK’s biggest supermarket chains – Tesco, Co-op, Asda, Aldi and Morrisons – have joined a trial of…
ICO locks horns with Meta over VR abuse of kids’ code
Just one week in to his role and new Information Commissioner John Edwards could be heading for his first showdown…
AI technology now ‘better at copywriting than humans’
Businesses are entering a new era for copywriting, where humans are no longer needed to write about mundane content, according…
Connected TV ad platform offers up individual viewers
Advertisers are being offered a new insight tool for connected TV, designed to help them better understand who is watching a…
Machine learning moves from movies to the mainstream
Machine learning might still be the stuff of sci-fi novels and Hollywood movies but for the vast majority of companies…