ITV ups stake in InfoSum in boost for addressable TV
ITV has increased its stake in InfoSum, the data technology firm whose “clean room” solution is a key part of…
TV advertising
Scots plot major crackdown on marketing of booze
The Scottish Government is risking the wrath of the drinks industry – and its customers – with plans to restrict…
Dogs Trust promotes canine joy in first ad since 2019
The UK’s largest canine welfare charity, Dogs Trust, is aiming to boost support with a new integrated brand campaign designed…
Woodland Trust branches out with climate crisis blitz
UK conservation charity Woodland Trust is ramping up its activity to fight the climate crisis with a new “Plant More…
Forget tech, soldiers are real heroes, says Army job ad
The British Army is launching its annual January recruitment drive – the second instalment of “Nothing can do what a…
Quorn chases chicken lovers with new year campaign
Quorn is aiming to tap into the annual “new year, new you” health stampede with a marketing campaign designed to…
Butt nasty: Keep Britain Tidy ad fights fag end scourge
Keep Britain Tidy, the environmental charity that can trace its roots back to the 1950s, is launching its first TV…
Top Elf: Asda’s Buddy shines as John Lewis ad bombs
Brand owners have been forced to tread a fine line for their 2022 Christmas ads, with the cost of living…
Study busts myth for need to keeping refreshing ads
Marketers might get sleepless nights over long-running ad campaigns, fearing that consumers will get bored of seeing the same execution,…
Channel 4 brings Nectar on board for All 4 ad platform
Just 24 hours after ITV signed up DunnHumby and Boots Media Group to support a new targeting tool for its…