Loo roll dance aims to boost cancer screening take-up
NHS England is launching a major new multichannel campaign urging more people to complete the bowel cancer screening test when…
TV advertising
MSQ launches ‘less malarkey’ blitz for SIM-only Smarty
Smarty, the SIM-only mobile network powered by the Three UK network, is launching a major campaign by MSQ, designed to…
Saga Holidays continues to bust ‘boring over-50s’ myths
Saga Holidays is continuing to challenge perceptions that over-50s prefer a quiet, sedate life, with the launch of its biggest…
WARC/AA report reaction: Don’t play it safe, be brave
New figures from the latest Advertising Association/WARC Expenditure Report are a mixed bag, with the ninth consecutive quarter of growth…
Industry faces headwinds but blue skies are coming
The UK advertising and marketing industry has recorded its ninth consecutive quarter of growth yet is now facing up to…
ITV ups stake in InfoSum in boost for addressable TV
ITV has increased its stake in InfoSum, the data technology firm whose “clean room” solution is a key part of…
Scots plot major crackdown on marketing of booze
The Scottish Government is risking the wrath of the drinks industry – and its customers – with plans to restrict…
Dogs Trust promotes canine joy in first ad since 2019
The UK’s largest canine welfare charity, Dogs Trust, is aiming to boost support with a new integrated brand campaign designed…
Woodland Trust branches out with climate crisis blitz
UK conservation charity Woodland Trust is ramping up its activity to fight the climate crisis with a new “Plant More…
Forget tech, soldiers are real heroes, says Army job ad
The British Army is launching its annual January recruitment drive – the second instalment of “Nothing can do what a…