Quorn chases chicken lovers with new year campaign
Quorn is aiming to tap into the annual “new year, new you” health stampede with a marketing campaign designed to…
TV advertising
Butt nasty: Keep Britain Tidy ad fights fag end scourge
Keep Britain Tidy, the environmental charity that can trace its roots back to the 1950s, is launching its first TV…
Top Elf: Asda’s Buddy shines as John Lewis ad bombs
Brand owners have been forced to tread a fine line for their 2022 Christmas ads, with the cost of living…
Study busts myth for need to keeping refreshing ads
Marketers might get sleepless nights over long-running ad campaigns, fearing that consumers will get bored of seeing the same execution,…
Channel 4 brings Nectar on board for All 4 ad platform
Just 24 hours after ITV signed up DunnHumby and Boots Media Group to support a new targeting tool for its…
John Lewis flags up care system in purposeful Xmas ad
John Lewis has ditched the Christmas kitsch for this year’s festive campaign to reinforce its commitment to becoming the employer…
Brits pick top festive spots as John Lewis teases new ad
As John Lewis unveils its teaser for tomorrow’s release of this year’s Christmas ad, it seems it is already facing…
Marketers ‘must drive transformative change in 2023’
Marketers are being forced to rewrite their strategies as they brace themselves for the impact of the recession, audience fragmentation…
Kew Gardens calls on the world to be ‘more botanic’
The Royal Botanic Gardens, Kew, has created a new marketing campaign to coincide with COP27, designed to showcase the role…
ITVX streaming service set to launch early next month
ITV’s new free streaming service, ITVX, which replaces catch-up service ITV Hub, will finally launch on December 8, with a…