Siloed agencies no longer fit for purpose, CMOs insist
Chief marketing officers reckon that while consumer behaviour has changed significantly, agencies have yet to respond, with nearly 8 in 10…
TV advertising
GambleAware appoints two agencies for new strategy
The charity GambleAware has appointed two agencies – Lucky Generals and OmniGOV at MG OMD – to handle creative advertising…
NHS steps up recruitment with real patient stories
NHS England is launching a major recruitment drive using real patient stories to provide an inspiring account of daily life…
WARC/AA report reaction: Time for ‘smart marketing’
While the Qatar World Cup might have its knockers, for the advertising and marketing industry the global competition is set…
Age UK appoints agency for new advertising strategy
Age UK has appointed agency Neverland to develop a new advertising and marketing strategy to highlight the charity’s role and…
Specsavers builds platform for marketing optimisation
High street optician Specsavers is turning to data science techniques to transform its marketing mix optimisation strategy and build a…
Bellwether reaction: How to be a leader not a lemming
Today’s IPA Bellwether Report predicts a rocky road ahead for marketing budgets as the cost-of-living crisis, soaring energy bills, weakening…
Budgets ride perfect storm to eke out growth – for now
Total marketing budgets have fought off the economic chaos once more to register another quarter of growth, although at just…
Global marketers bullish on strategy despite cutbacks
On the eve of the Q3 IPA Bellwether Report, the majority (76%) of B2B marketing directors globally are optimistic about…
WWF launches ‘Tiger Who Came To Tea’ TV campaign
WWF is aiming to write a new fundraising chapter with a TV ad campaign to highlight its tie-up with beloved…