Exposed: Long-term damage of short-term budget cuts
The dangers of cutting marketing spend in a recession and the opportunities for bold marketers who maintain or increase budgets…
TV advertising
Domino’s plans to go large on marketing to lift sales
Domino’s Pizza Group has vowed to boost its marketing spend by 40% in the second half of this year to…
Cadbury recruits Aussie army to big up Caramilk brand
Mondelez has enlisted an army of Australians as “walking, talking advertisements” for its Cadbury Caramilk brand, who it is hoped…
Forget f**k you motherfu, only one expletive is allowed
Brand owners which like to sail close to the wind by making a play on foul language have been given…
United Utilities customers urged not to flush it all away
With the cost of living crisis hitting UK households hard, United Utilities is aiming to help its customers in the…
Brands to spend $5.5bn on advanced TV data solutions
Brands are set to ramp up their spend on identity solutions to fuel data-driven TV advertising, more than doubling their…
One Paddy Power ad banned, two cleared in ASA run-in
Betting firm Paddy Power has had yet another encounter with the ad watchdog over three separate ads, although the one-time enfant…
Thomas Cook returns to TV for first time since relaunch
Thousands of holiday-makers might still be carrying the scars of this month’s half-term getaway hell, but Thomas Cook UK is…
Forget sex, Brits find body shaming ads most offensive
Body shaming is now public enemy number one and likely to spark the most complaints about an ad, with nearly…
‘Violent’ Vegan Friendly ad found unfriendly to humans
Vegan Friendly UK, an organisation which promotes animal welfare, has been clubbed by the ad watchdog following a flood of…