Generation Z ‘see traditional ads as just a wall of noise’
Targeting Gen Z consumers with traditional advertising is simply a waste of money, with 99% of this age group hitting…
TV advertising
Brands face legal action in ASA influencer crackdown
The ad watchdog has warned brands which jump into bed with “high-risk” influencers they face legal action in a new…
Sage unveils first global ads by VCCP for brand refresh
Accounting, financial, HR and payroll software giant Sage is launching its first global marketing campaign following a brand refresh in…
Virgin Media O2 recharges Volt blitz for major activity
Virgin Media O2 is launching the next phase of its ‘Volt’ integrated brand campaign to drive awareness for its joint…
ASA fails to see the joke in Google Taskmaster TV ads
Google UK has been spanked by the ad watchdog over two TV ads which used the same format as the…
Medialab scoops Revitive Circulation Booster brief
Actegy Health has appointed Medialab to the Revitive Circulation Booster media business, to drive sales through integrated TV and digital…
New WARC green hub aims to tackle global ‘code red’
Marketing effectiveness specialist WARC is joining forces with the company behind Cannes Lions and the UK’s Advertising Association to launch…
Caledonian Sleeper back on track with new ad blitz
Caledonian Sleeper, the overnight sleeper train service that runs between London and Scotland, is launching a new brand positioning ‘Wake…
Skewed media spend is reinforcing gender bias in ads
Progressive gender portrayals and female character inclusions in advertising are being undermined by skewed ad spend towards traditional gender roles…
ITV unveils ‘game changing’ streaming service ITVX
ITV is ditching its ITV Hub platform for a new streaming service, which it claims will be a boon for brands…