VCCP triumphs in mammoth pitch to run Thames Water
VCCP London is continuing its impressive new business drive by landing the account of Thames Water, the UK’s largest water…
TV advertising
Help the aged: TV advertisers alienating the over-55s
Brand owners are so focused on diversity and inclusion in their advertising that they are at risk of completely ignoring…
Sky targets B2B firms with addressable AdSmart push
Sky Media is aiming to convince B2B brands of the power of addressable TV with the launch of a new…
Can brands fight off media inflation to score in Q4?
As the UK wrestles with soaring retail inflation, marketers and advertisers are facing their own issues, with rocketing media inflation…
Govt chews over rethink of junk food advertising ban
The UK advertising and marketing industry has welcomed reports of a Government review into planned restrictions on advertising food and drink…
Young’s brings top pub grub home with new fish fillets
With Brits struggling to afford to go to posh pubs, Young’s Seafood is hoping to bring posh pub grub into…
Persil ‘kinder to our planet’ claim booted out by ASA
Unilever has become the first high profile victim of a new crackdown on so-called greenwashing, after a major campaign for…
ITV joins top brands in tech and data recruitment blitz
ITV is joining forces with leading companies in the North West for a major recruitment drive aimed at building the…
Young eye marketing roles but parents aren’t so sure
As students across England, Wales and Northern Ireland find out their A-level results, three-fifths of those aged 16 to 21…
Royal Mail nets Sky Zero TV spend to flag green aims
Royal Mail has emerged as one of the five winners of the Sky Zero Footprint Fund, a £2m initiative which…