VCCP London is continuing its impressive new business drive by landing the account of Thames Water, the UK’s largest water utility, following a six-way pitch.
The agency will be responsible for campaign development, amplification and the strategic direction of the UK’s largest water and wastewater services company and work on the account will commence immediately with the first campaign set to go live in November.
The company, which covers the homes of 15 million people across London and the Thames Valley, has briefed VCCP to develop a long-term brand strategy, as well as delivering a series of campaigns to increase brand advocacy, change behaviours, and support major infrastructure projects.
Thames Water head of brand and marketing Alice Tow said: “VCCP London showed an excellent understanding of both the challenges and opportunities we face. We were impressed by the team’s strategic and creative thinking and we’re looking forward to working with them to deliver effective, creative and innovative communications and content, in line with our brand, values and purpose.”
VCCP London managing director Roly Darby added: “We’re excited to be working with Thames Water, an iconic UK brand, offering huge potential for us to develop challenger style work which has a meaningful impact on people’s everyday lives and the environment.”
The win continues a streak of new business wins for VCCP London which includes Virgin Media O2, Old El Paso, Dogs Trust, Sage, and LinkedIn.
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