Rail industry unveils ‘Nothing Beats Being There’ ads
The rail industry is aiming to continue its Covid recovery as well as tackle concerns over ongoing industrial action with…
TV advertising
Specsavers drops ‘Should’ve Gone To’ for local experts
Specsavers is ditching its micky-taking advertising for a new campaign which shines a light on the local experts who own…
Major brands sign up for C4 ‘less is more’ TV ad pilot
Channel 4’s has enlisted scores of top brands for a new advertising trial which will determine whether fewer ads from…
Sky Zero Footprint Fund targets brands and agencies
The Sky Zero Footprint Fund, the £2m scheme established to help brands accelerate their sustainable initiatives and inspire behavioural change…
Eurostar hires two shops to roll out pan-European ads
Eurostar Group has appointed two DDB agencies to lead its advertising and marketing account, following a competitive pitch handled by…
‘Terrifying’ Tesco ad sparks scores of ASA complaints
Tesco is facing a major backlash against its latest Clubcard ad, with the ad watchdog revealing it has received 58…
Sibling rivalry promotes Guide Dogs’ broader services
UK charity Guide Dogs is launching a national marketing campaign celebrating the wide range of services the organisation offers, with…
Lloyds saddles up to woo kids for Smart Start account
Lloyds Bank is gunning for the youth market with the launch of a new campaign to raise awareness of its…
Domestic blitz: Most ads still feature women at home
Brand owners are still failing women in their advertising, with the past 12 months witnessing a huge rise in females…
The7stars nets £66m People’s Postcode Lottery media
People’s Postcode Lottery, the charity lottery operator which claims to have raised more than £1bn to good causes since its…