VCCP new biz machine crushes all to top $1bn in billings

VCCP has claimed the top spot of all creative agencies globally, ending 2025 with more than $1bn in new client media billings.

During a year marked by significant holding company consolidation and disruption, VCCP has had its biggest and best year to date – with new clients exceeding $1.027bn in media billings for the year, which is a first for the integrated agency.

The milestone was driven by the network’s growing success in the US, and its win of the telecoms giant Spectrum. The account was awarded to VCCP following a competitive pitch and one which was one of the biggest pitches run in 2025.

The agency’s momentum also extended globally – in the UK it secured the British Gas and Direct Line (pictured) accounts, as well as winning the global remit on Barclays.

These final rankings were published by Campaign Red in its 2025 global creative agency new-business league, which tracks new revenue based on data provided by agencies and market intermediaries.

VCCP’s independent, integrated model brings creative, media, PR, production and AI together under one roof, enabling the global agency to create enduring brand platforms that deliver value for its clients’ businesses.

VCCP group chief executive Julian Douglas said: “Independence is our superpower. For 24 years we’ve remained proudly independent, which means we can organise our business entirely around creating value for our clients. We invest where it matters, from AI to new markets, and build teams and technology where our clients need them. Crossing the $1bn mark in billings is a major milestone and a proud moment for our team, reflecting the trust clients place in our people and our integrated model.”