Global digital performance marketing agency Incubeta is strengthening its human-centred AI offering by acquiring US-based consultancy RocketSource, known for its proprietary frameworks that provide the foundation for AI-driven transformation across marketing data, analysis, and activation.
Founded in 2016 by Jonathan Greene and Steven Kiger, who both attended the University of Utah before embarking on separate careers in data-driven consultancies, RocketSource will be fully integrated into Incubeta. It will bring a roster of business clients as well as a team of consultants led by the co-founders, who will join the company as part of the acquisition.
Overall, the move is designed to expand the Incubeta’s ability to deliver measurable, performance-driven marketing results by bringing together machine and behavioural logic, supported by proven frameworks.
It is claimed the deal will give Incubeta’s clients access to a new breed of AI-driven solutions and workflows, as it merges Incubeta’s marketing performance expertise with RocketSource’s behavioural science knowledge and agentic AI-powered marketing solutions.
In addition, the company insists that RocketSource’s consulting capabilities will help customers unlock the value of their investments through tailored strategies that embed AI across all aspects of their marketing operations.
Meanwhile, clients will also get access to RocketSource’s proprietary frameworks, led by StoryVesting, a business transformation methodology designed to align customer experiences through storytelling to deliver smarter, human‑centred marketing at scale.
Finally, brands will benefit from enterprise-grade data analysis and insights that, the firm maintains, will enable precise audience identification, activation, and measurement across complex datasets, with data-as-a-service (DaaS) providing full funnel attribution, marketing ROI analysis and predictive analytics.
Incubeta Americas chief executive Alex Langshur said: “This acquisition differentiates Incubeta by accelerating our ability to deliver advanced AI solutions at a time when many competitors are still developing their strategies.
“It significantly enhances our AI maturity, helping marketing leaders harness AI not just to keep pace, but to outperform.”
Incubeta group CEO Jacques van Niekerk added: “Marketing leaders need to deliver near-term results, while pivoting to adaptive, AI-driven automation. This acquisition is a key pillar of our strategy to help our clients outperform, equipping them with AI solutions that break down silos, unlock richer customer insights, and deliver rapid results and set them up for generative growth.”
Greene concluded: “RocketSource and Incubeta share a vision for building human-centered AI, where behavioural science and technical precision come together to drive real marketing performance.
“This partnership is about helping marketing leaders cut through the noise, harness AI with purpose, and build scalable systems that earn trust, drive clarity, and turn behavioural insight into action, to drive marketing success.”
Pictured: (l-r) Kiger, Greene, Langshur and Van Niekerk
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