Ikea unveils home move plan backed by first credit card

Ikea is aiming to bolster customer loyalty by launching a new service aimed at taking the stress out of moving home, handling tasks such removals, storage and deep cleaning as well as transferring bills, subscriptions and utilities.

The Life at Home offering is a joint venture with Just Move and opens with three new services, home move and set-up, energy services and the launch of the first Ikea Family Credit Card.

It also offers a service helping customers to switch to renewable energy providers, offering company referrals to make renewable energy “more accessible and affordable”. It will also connect customers with solar panel, heat pump, battery and EV charger providers.

Meanwhile, the Ikea Family Credit Card, enables customers to spread the cost of small to medium-ticket purchases using flexible repayments, with 0% interest instalment plans for qualifying purchases.

Customers can also earn Ikea Family reward points as they shop, with one point for evey £5 spent at Ikea and one point for every £10 at any other retailer. The points can be redeemed for free products, discounts and other benefits.

Ikea UKIE customer manager Ashley Hamilton said: “At Ikea, we’ve always been driven by the mission to create a better everyday life for people. The Life at Home offering reflects this commitment. It’s a comprehensive collection of services that not only makes life at home more convenient and affordable but also empowers our customers to live more sustainably.

“With solutions that span moving home, energy and financial services, we’re making it easier for our customers to navigate life’s moments and transitions.”

The launch comes just a week after the company appointed a new global chief data and analytics officer. Burce Gultekin, who has more than 20 years’ industry experience joins next month, succeeding Francesco Marzoni.