Volkswagen is aiming to further develop its global brand presence across all social media platforms, including Instagram, TikTok, YouTube, LinkedIn, Threads, and Facebook, with the appointment of a new digital agency.
Berlin-Kreuzberg-based Jung von Matt Spree has been handed the brief. It is part of the independent JvM group, which specialises in data-driven, culturally relevant campaigns, and includes JvM London.
The agency will support the VW brand communications team to further strengthen VW’s presence in the digital space, ensure brand consistency, and position VW as an emotionally-driven and desirable volume brand.
The collaboration includes digital strategy consultancy, management of all global headquarters’ social media channels, community building, social campaigning, and content production.
Volkswagen director social media and comms steering Sebastian Dreiskämper said: “Social media is one of our most important touchpoints. Our ambition is not only to tell the Volkswagen story in an authentic and original way, but also to actively involve our community and inspire it over the long term.
“With JvM Spree, we have found a partner that has impressed us with deep digital expertise, strategic clarity and extensive experience in managing global brands – and with a team that is an outstanding fit for us both professionally and personally.”
JvMSpree managing director Franziska Spiess added: “Volkswagen moves millions of people worldwide. We want to make that scale and relevance tangible on social media too. Our goal is to use social media as a strategic platform to give the brand a clear profile, imbue it with cultural relevance, and thereby build a deep connection with our target groups around the world.”
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