Marketers are being offered what is claimed to be a faster, more connected way to identify the right creators for their brand, understand cultural momentum, and activate their campaigns with confidence and at scale through Meta’s Creator Marketplace.
Creator & Trends Studio has been launched by Dentsu UK&I as a proprietary platform, built to integrate Meta’s Creator Marketplace and Partnership Ads APIs and available to clients in the UK.
The group claims the launch marks a significant step forward in creator marketing, giving brands access to real-time creator and cultural trends in one connected environment.
Built by Dentsu, Creator & Trends Studio connects trend discovery, creator selection and paid activation in one environment. Rather than treating creator insights and media tools separately, it embeds creator data and Dentsu signals directly into campaign planning, enabling teams to move from insight to efficient action.
Creator marketing has become one of the most powerful drivers of attention, trust and purchase behaviour, with the lines between paid, organic and creator content increasingly disappearing. According to the Dentsu Consumer Navigator Q3 2025 report, 77% of UK consumers have bought via influencers, but in today’s algorithm-driven platforms, creator content doesn’t just influence culture, it fuels paid performance too.
As platforms continue to evolve into integrated ecosystems, Dentsu claims brands can no longer operate paid, organic and creator teams in silos. It argus that the highest-performing social strategies are built on frictionless workflows between these disciplines, enabling brands to identify the creator content audiences genuinely engage with and seamlessly amplify it through paid media, including formats such as Meta Partnership Ads and TikTok Spark Ads.
For the last three years, Dentsu has been building towards this “total social” approach, integrating the two superpowers of social: paid and creators.
The group insists Creator & Trends Studio represents a pivotal next step in that evolution, combining Dentsu’s proprietary intelligence with platform-level creator data to help teams identify high-performing creator content faster, scale what works through paid activation, and drive stronger, more measurable business outcomes.
Early deployments show significant efficiency gains, with creator discovery time reduced from hours to minutes and planning and activation workflows accelerated by up to four times, Dentsu maintains.
Dentsu UK&I chief media officer Toby Benjamin said: “The ability to connect trend momentum, creator authenticity and paid activation in one workflow is a real step change for our teams. It allows us to move at the speed of culture while maintaining the rigour brands expect around effectiveness and performance. Creator & Trends Studio reflects our focus on building practical tools that help brands turn creator-led insight into measurable business outcomes.”
Meta global agency development lead Edel Horgan added: “Dentsu is among the first-mover partners to integrate Meta’s full creator marketing API offering into their tech stack, and their feedback is invaluable in helping us understand how Meta can continue to help partners like Dentsu accelerate creator marketing at scale.
“As creators play an increasingly central role in how people discover brands and make decisions, it’s critical that the tools powering that ecosystem work seamlessly within the platforms agencies and brands rely on every day.”
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