Dentsu Creative has appointed the man behind MoneySuperMarket’s “Epic Strut” and Andrex’s “Get Comfortable” campaigns to lead its creative team and help shape the next chapter of the agency.
Kyle Harman-Turner (pictured, right) joins from AMV BBDO, where he worked on both of those campaigns. He succeeds Caroline Pay as chief creative officer; she left over two years ago and now works as a “fractional” CCO.
One of the industry’s most respected creative leaders, Harman-Turner will lead the creative team for clients including The NFL, Adobe, Hilton, Waitrose, Sky Gaming, Halfords, Sherwin Williams and a growing portfolio of brands.
Before joining AMV BBDO in 2021, he spent 15 years at Mother across its London and New York offices, rising to become co-founder and executive creative director of innovation studio The Or.
There, he helped pioneer new creative experiences that blurred the lines between advertising and entertainment, including The Out, an immersive experience for Jaguar Land Rover that saw members of the public “kidnapped” and dropped into an unforgettable driving adventure.
Dentsu Creative UK&I chief executive Jessica Tamsedge (pictured, left) said: “Dentsu Creative is where ambitious talent come to stretch themselves, learn from one another and make innovative work that has a transformative impact on our clients’ businesses.
“Kyle is one of the most exciting creative leaders in the industry today. His work speaks for itself but it is his curiosity and zero ego approach that truly set him apart. He cares deeply about developing the next generation of talent, creating an environment where people can do the best work of their careers in a culture where ambition and kindness sit side by side.
“We’ve taken our time over this appointment. It was important we found someone who truly reflects where Dentsu Creative is headed and matches the energy, pace and creativity of our clients and people.”
Harman-Turner added: “All I’ve ever wanted from this industry is to work with genuine, humble and smart people who have the energy, desire and ambition to make brilliant work. I want to express my wholehearted thanks to the FCB family and wish everyone at AMV nothing but continued success.
“The combination of brilliant talent, global collaboration and Dentsu’s unique heritage of innovation – including some genuinely incredible technology coming out of Japan – make this an opportunity to build something really special.”
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