Boots and Tesco baby clubs blasted
The shoddy – and ultimately distressing – marketing practices of some of the UK’s top mother and baby clubs, run…
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Avios kicks off DM agency hunt
Travel loyalty scheme Avios, which rebranded from AirMiles last year, is looking to appoint an agency to handle its direct…
C4 offers up viewer database
Channel 4 is coming good on a promise to exploit its customer data, by offering brand owners the chance to…
DM Authority: We’ll fight cold calls
The head of the Direct Marketing Authority – the body which the polices DMA membership – has offered to take…
Royal Mail profits soar 1,200%
Royal Mail profits have rocketed by 1,200% – from £12m to £144m – in the first half of the year,…
Karmarama ad stunt enrages cyclists
Karmarama has been forced to pull an online cycle safety campaign on YouTube and on a website called Ride-smart.org, after…
Cloud firms ‘keep clients in dark’
Businesses could be leaving themselves wide open to fines of up to £500,000, according to a new study, which claims…
East End agencies to rule London
The creative and media industries are set to usurp bankers as the major driving force of London business, according to…
Red Cross in loyalty club first
The British Red Cross is rolling out a points-based loyalty card programme in its retail outlets, claimed to be the…
M&S plots eCRM turnaround blitz
Marks & Spencer is attempting to boost customer engagement over digital channels by appointing Underwired to spearhead its eCRM strategy,…