Industry pushes value of DM sector
The DMA is targeting legislators, brand owners and agencies with a campaign to promote the benefits of direct marketing as…
News
FB to sell browser history to brands
Brand owners will soon be able to bid in real-time to place ads on Facebook, based on users’ browsing history…
Ads to be targeted to emotions
Marketers could soon get the chance to target consumers based on their emotional state after Microsoft revealed plans to build…
Remote control turns into TV wallet
Virgin Media customers will soon be able to buy products featured in interactive TV ads direct from the screen using…
ASA blasts ‘threatening’ mailer
A direct mailing from a prize draw operator has been banned for using threatening language – usually associated with debt…
Virgin acts on Tube WiFi ‘snooping’
Virgin Media has overhauled its London Underground WiFi service – which went live last week – following complaints from privacy…
‘Isolated’ marketers miss a trick
Most marketers are working in such isolation that they are failing to tell the rest of the company about new…
ID theft gang banged up for 12 yrs
Six members of a UK cyber gang – which sold ID theft kits enabling frauds of up to £1m to…
Acxiom hires media man as UK boss
Acxiom has gone for media expertise to replace chief executive and former ad man Stephen Whyte, with the appointment of…
Desperados tunes up summer blitz
Heineken is launching a major summer push for the Desperados brand, including activity at UK music and sports festivals, as…