Marketing Metrix sets up US arm
Marketing and data analytics firm Marketing Metrix – launched by former WWAV director Bill Portlock – is expanding its operation…
News
Rich media soars…when it works
Brands running rich media ads – which offer video streaming, interactivity and so-called ‘expansion’ – have seen soaring clickthroughs, although…
Hegarty warns: ‘F*** off our data’
One of adland’s most respected agency chiefs, John Hegarty, has launched an extraordinary expletive-fuelled rant on data marketing, claiming consumers…
Angels ‘pleasure’ ad gets ASA ban
A racy TV ad for the Angels lap dancing club promoting “an array of stunning and devilish angels for your…
Cold call crackdown claims first scalp
A firm which threatened to phone consumers even on a Sunday lunchtime has had the dubious honour of becoming the…
Superdrug bolsters ads with WiFi
Superdrug is launching a free WiFi service instore with the ultimate aim of using browsing data to serve customers with…
Experian deal boosts online data
Experian Marketing Services has struck a deal with online data collection firm Research Now, in a move which is designed…
Which? calls for spam text action
The industry battle against nuisance calls and texts has found a new supporter, with consumer rights group Which? throwing its…
FMCG giants in race to build data
Packaged goods firms must ramp up their customer data strategies to transact with consumers direct after losing ground to retailers,…
M&C hails ‘star performer’ Lida
New business from InterContinental Hotels, the National Trust and Virgin Holidays – as well as income from O2 – helped Lida…