News

Rapp lands Astellas Pharma brief

Rapp Healthcare has strengthened its grip on the account of global pharmaceutical company Astellas Pharma by being appointed its pan-European…


Industry challenges doorstep ban

The DMA has attacked calls from consumer groups and MPs to outlaw door-to-door selling, warning any such move – sparked…


Vauxhall puts DraftFCB on alert

General Motors’ brand Vauxhall is poised to rethink its direct marketing account – held by DraftFCB since 2004 – as…





AIS launches DMA Awards push

The DMA has launched a multimedia campaign to promote its annual awards – claimed to be the DM industry’s biggest…


Ex-Microsoft chief to lead Acxiom

Data services giant Acxiom has once again raided the ad industry by recruiting former Microsoft Advertising boss Scott Howe to…


Brine agency scoops first account

BrocklebankPenn, the agency which has backing from former Gyro boss Gary Brine (pictured), has been appointed by Smart CMO, the…


Which? kicks off DRTV campaign

UK consumer organisation Which? is launching a direct response marketing campaign, featuring a DRTV voiced by Martin Clunes, designed to…