BlackBerry crash hits firms hard
The three-day BlackBerry system crash may have every teen in the land screaming “it’s not fair” but it is business…
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Digital and direct lead budget rise
Digital and direct marketing spend have been the big winners in the latest IPA Bellwether Report, despite the fact that…
Robins to lead IPA digital group
Agenda21 managing director Pete Robins has been appointed as the new chairman of the IPA Digital Media Group, taking over…
New hack triggers Sony action
Sony has suspended 93,000 user accounts across its gaming and entertainment networks after fears of a new hack attack sparked…
Direct mail ‘alive and kicking’
Brand owners have delivered more bad news for the doom-mongers – direct mail is not only holding its own against…
Blossom Hill pushes Collection
Leading wine brand Blossom Hill is promoting its latest Vineyard Collection with an in-store and sampling campaign designed to push…
Marketers are ‘clueless about data’
A new IBM study has confirmed what direct marketers have been saying for years: the future is bright; the future…
L&G bolsters affiliate marketing
Legal & General Group is planning to beef up its affiliate marketing strategy with the appointment of Commission Junction to…
Saucy Fish Co casts out Web push
The Saucy Fish Co is aiming to build awareness and, ultimately, sales of its range of convenient fish dishes with…
Net sleaze clampdown ‘unworkable’
Government plans to get the leading web providers to offer a new, improved adult content “block” have been branded unworkable…