Comic Relief tracks marketing blitz
Comic Relief is tracking engagement and recall of its marketing activity in the run up to Red Nose Day to…
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Power tools firm Telegraph tie-up
Premium outdoor garden power tools company STIHL is launching a seven month media-led campaign in partnership with The Daily Telegraph….
Joint attack on £3.5bn scammers
UK crime fighting authorities are joining forces with charities in launching a major offensive to combat the rise of mass-marketing…
Customers locked out of bank sites
Customers of First Direct and Lloyds TSB have been blocked from their online accounts today – and the London Stock…
Sky hires search marketing giant
BSkyB has appointed Efficient Frontier to deliver paid search marketing services across all its divisions in the UK. The deal…
Stalkers’ Facebook app is scam
A new Facebook app which claims to show users who is stalking them, generates spam messages promoting the tool to…
Digital sparks offline budget boost
UK marketers are planning to boost spend on traditional techniques, such as direct mail, on the back of renewed confidence…
Wickes CRM win for Partners
DIY chain Wickes has hired Engine Group’s Partners Andrews Aldridge to handle its CRM business, in the same week as…
Liberty’s hands email brief to dbg
Luxury department store Liberty has appointed data and marketing services company dbg to run its email marketing programme to UK…
‘Rubber band-gate’ hits Royal Mail
Keep Britain Tidy has criticised Royal Mail for letting posties discard millions of red rubber bands on UK streets, arguing…