ASA slaps down porn star ad
A company offering work in the adult film industry has had a regional press ad banned after the advertising watchdog…
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Corporate TPS battle lines drawn
The DMA (UK) is urging members to back its call for a review of the Corporate Telephone Preference Service (CTPS),…
Wording tweaks can slash opt-outs
Opt-out rates can be slashed by up to 17 per cent just by making small tweaks in way the question…
Campaign pushes Nivea Soft
Skin-care brand Nivea is launching an integrated campaign to drive awareness, trial and sales of its Nivea Soft moisturising cream….
5.2m mailings to dead this Xmas
More than 5.2 million pieces of direct mail will be sent to the deceased in December, according to Mortascreen supplier…
Package scam exposed as hoax
Premium phone line regulator has exposed a hoax chain email campaign which warns consumers about a parcel delivery scam. In…
Top media law firm in the dock
Law firm Davenport Lyons – whose clients include Marketing Week publisher Centaur Media, News International and Guardian Media Group –…
Peugeot targets ‘blue lights’ clients
Peugeot is targeting the UK’s emergency services, dubbed the ‘blue lights’ customers, with a new mailing campaign to promote its…
UK Mail in ‘strong’ 4.8% profits rise
Royal Mail rival UK Mail has revealed an increase in Group profit of 4.8 per cent for the six months…
100m get SMS ads in one month
Brand owners reached more than 100 million mobile phone users via SMS marketing in September alone, across the so-called EU5…