‘Be afraid. Be very afraid’: Pot Noodle ‘slurp’ returns
Pot Noodle’s infamous “slurp” – which has proved something of a love it or loathe it strategy, especially online –…
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Brands up loyalty spend as ROI, data and retention soar
Loyalty programmes are now the driving force behind most marketing strategies, with brand owners ploughing more than half of their…
Elvis is king as Next 15 takes axe to House 337 brand
Next 15 has scrapped the House 337 brand in favour of Elvis, three months after the agencies merged their operations…
Omnicom Media appoints UK influencer marketing chief
Omnicom Media has named Stevie Johnson as head of Creo in the UK, in a new role that will see…
Motorsport UK picks agency to steer transformation
Motorsport UK, the organisation that oversees every level of the sport, from grassroots and club racing through to elite championships,…
Havas Helia beats off four to retain Avanti West Coast
Avanti West Coast has reappointed Havas Helia to handle its CRM and loyalty account following a statutory review run internally,…
Call for bigger teeth to bite big tech as $8bn fines fail
Regulatory penalties against US tech giants are in danger of being treated as the “cost of doing business”, with Alphabet,…
AA/WARC reaction: Trust or bust for a 2026 ad thrust
This week’s AA/WARC Expenditure Report has painted a far more positive picture than the recent IPA Bellwether Report, with the…
Calvin Klein owner signs up OpenAI for marketing boost
PVH Corp, one of the world’s largest clothing companies which owns Calvin Klein and Tommy Hilfiger, has signed a partnership…
M&S is the top UK brand yet again despite hack attack
Last year might have been a classic annus horribilis for Marks & Spencer following the devastating ransomware attack that brought…